Postcard Marketing: A Proven Strategy by Chris Cook

Inspite of the many successes of online marketers utilizing SEO, display, social media and other methods of driving traffic to their sites, postcard mailing campaigns remain an effective means of monetizing websites.

With the use of "peel & stick" address labels from list brokers and affordable postage vis a vis postcards, costs are kept to a minimum. Many entrepreneurs who use postcard marketing continue to achieve 1.5 to 2.0% response rates from mailing campaigns. I've been seeing a 5 % response rate in the last few weeks. I believe this is attributable to high unemployment as well as many people are searching for a way to generate additional income to keep up with inflation.

Possibly the reason for such good response rates is that many respondents to the mailings are not your typical "internet savvy" marketers. Some of them do not even own computers. In essence they are not accustomed to the multiplicity of overly fluffed and hyped "cash cow" promos that one who regularly surfs the internet would tend to encounter. In the vernacular of the sales and marketing industry these prospects might be labeled " low resistance."

Although postcard marketing campaigns do entail a relatively small capital outlay, as well as slight tedium from affixing stamps and stickers, the results have been known to pay dividends. Keeping in step with that old axiom, "if it ain't broke don't fix it," astute marketers continue to make use of this tried and true method of generating new customers.

To view a couple of programs where online marketers are successfully acquiring impressive incomes by using postcard marketing strategies, you might want to click on the following website hyperlinks:
 www.tinyurl.com/7kerdqd    and    mail postcards til rich